In today’s rapidly evolving business landscape, sustainability is becoming an essential driver of success. As companies develop and scale sustainable business transformations, impactful capital market communications and engagement are crucial to building investor understanding and support. But how can companies effectively communicate their sustainability efforts to investors? 

Our guide, which was created by Corporate Performance and Accountability at WBCSD, is designed to help businesses craft a clear and compelling equity story that integrates sustainability, enhancing communications that resonate with investors. Featuring examples from various WBCSD members across a wide range of industries, our guide serves as a practical resource with real-world applications to learn from one another. 

What you’ll find inside 

• Learn how to seamlessly incorporate sustainability into your equity story, conveying your company’s value proposition, performance, prospects, and plans. 
• Explore case studies from our community of members that highlight successful corporate communication on sustainability. 
• Discover the different ways companies can integrate sustainability into their equity stories, with insights into critical themes such as: 
  • Purpose and business model 
  • Strategic focus & ambition 
  • Market positioning 
  • Product/ service offering 
  • Capabilities & assets 
  • Revenue & growth 
  • Innovation and R&D 
  • Capital allocation 
  • Societal context 
  • Operating practice & culture 

This guide offers a valuable starting point for strengthening your equity story and engaging investors with a clear, sustainable vision for the future.