Mr Pepijn Rijvers is Executive Vice President (EVP) and a member of the Senior Management Team (SMT) at the World Business Council for Sustainable Development (WBCSD), based in Amsterdam, the Netherlands. Pepijn joined WBCSD in September 2022.
In his role as EVP, Pepijn focuses on the Redefining Value pillar of WBCSD’s strategy, to improve decision-making and external disclosure, eventually transforming the financial system to reward the most sustainable companies.
Pepijn is a senior growth, transformation and strategy leader with deep global expertise in supply, technology, product, marketing, platforms & business model innovation in online B2C and B2B environments.
He has a culture & mission first mindset and a passion for inspiring communities and building talents. He has served in the leadership team of Booking.com for almost thirteen years where he held various positions including three years as the Head of Supply leading a team of 3,000 professionals across 125+ offices, and five years as SVP & Chief Marketing Officer overseeing one of the world’s largest advertising budgets. In his last role at Booking.com, he served as SVP and Managing Director of Booking. com’s 10B+ global accommodations business.
Earlier in his career Pepijn founded a web development company geared towards e-commerce and e-business applications and a minority ownership in a large B2C financial services company where he held mostly marketing and field sales leadership roles.
